The Power of A Real Estate Investor Credibility Kit
To develop credibility for our real estate business, we can’t overlook the power of a credibility kit. This is a powerful document package which will make investors feel more comfortable while investing their money with us. It will make sellers and buyers more comfortable dealing with us.It will also give people an idea of what to expect when dealing with our business and show the best side of what we can do for them.
A good credibility kit should have our bios and of other principal people within our company and also other companies and professionals we are aligned with who offer value-add services to our clients as a referral or agreement adjunct to what our company does for our clients and should include past projects we've been involved with and can also include testimonials from buyers, sellers, tenants and passive investors or private lenders. It might also include before and after pictures of rehab projects, and details on completed projects and parties involved who've given you permission to share their successful experience with you.
A good credibility kit has to have a human element. We want people to see us as a person. We want to connect with people on a successful level. Next, a good credibility kit should include our strategic alliances. Next, we need to be classy and professional. In doubt we can use images because they truly can tell a story. Tell the entire story, but tell some with images, diagrams and things of that nature.
Next, we can offer resources for people to learn more about us. For one of our businesses we've put together a credibility kit for perspective investors in commercial real estate projects, so a lot of the resources and references have to do with that. We shouldn't have to create it each time we meet with somebody, we should have something already created that we can print and give to someone. This tool alone will set us apart from majority of investors out there.